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A re-brand for a nonprofit that empowers homeless youth
TasselTurn is a nonprofit organization changing the lives of homeless and foster-involved youth by matching youth with virtual education coaches. They came to us wanting a complete re-brand, including a new brand identity and website (coming soon), that better conveyed their values and positioning in order to attract more sponsors and partners.
We created a brand identity that expresses the reality that success and progress are not always linear. There will always be opportunity to learn from setbacks and space to celebrate the pivots, because it’s a natural part of growth. The sense of playfulness is intentional. It reminds us that even in the pursuit of greatness, there is room for discovery, play, and fun. It was important that the wordmark feel youthful and carefree—as those traditional notions of childhood can sometimes feel far away from the experiences of foster youth, and we want to bring back that hope.
A re-brand for a nonprofit that empowers homeless youth
TasselTurn is a nonprofit organization changing the lives of homeless and foster-involved youth by matching youth with virtual education coaches. They came to us wanting a complete re-brand, including a new brand identity and website (coming soon), that better conveyed their values and positioning in order to attract more sponsors and partners.
We created a brand identity that expresses the reality that success and progress are not always linear. There will always be opportunity to learn from setbacks and space to celebrate the pivots, because it’s a natural part of growth. The sense of playfulness is intentional. It reminds us that even in the pursuit of greatness, there is room for discovery, play, and fun. It was important that the wordmark feel youthful and carefree—as those traditional notions of childhood can sometimes feel far away from the experiences of foster youth, and we want to bring back that hope.
A re-brand for a nonprofit that empowers homeless youth
TasselTurn is a nonprofit organization changing the lives of homeless and foster-involved youth by matching youth with virtual education coaches. They came to us wanting a complete re-brand, including a new brand identity and website (coming soon), that better conveyed their values and positioning in order to attract more sponsors and partners.
We created a brand identity that expresses the reality that success and progress are not always linear. There will always be opportunity to learn from setbacks and space to celebrate the pivots, because it’s a natural part of growth. The sense of playfulness is intentional. It reminds us that even in the pursuit of greatness, there is room for discovery, play, and fun. It was important that the wordmark feel youthful and carefree—as those traditional notions of childhood can sometimes feel far away from the experiences of foster youth, and we want to bring back that hope.
A re-brand for a nonprofit that empowers homeless youth
TasselTurn is a nonprofit organization changing the lives of homeless and foster-involved youth by matching youth with virtual education coaches. They came to us wanting a complete re-brand, including a new brand identity and website (coming soon), that better conveyed their values and positioning in order to attract more sponsors and partners.
We created a brand identity that expresses the reality that success and progress are not always linear. There will always be opportunity to learn from setbacks and space to celebrate the pivots, because it’s a natural part of growth. The sense of playfulness is intentional. It reminds us that even in the pursuit of greatness, there is room for discovery, play, and fun. It was important that the wordmark feel youthful and carefree—as those traditional notions of childhood can sometimes feel far away from the experiences of foster youth, and we want to bring back that hope.
